Chaviano Creative Rebrand! Logo + Website Journey
It’s here!!! The BRAND NEW Chaviano Creative website!
You guysssss!!! I can’t believe it!!! It’s finally here!! 🥳
I’ve been working non-stop behind the scenes since November with Britt and Kelsey from Launch Your Daydream to create the most beautiful rebrand for Chaviano Creative. They have been amazing to work with! Going through this brand discovery process with them has truly been life-changing! If you’re interested in reading a little bit more about the behind the scenes thought-process of a rebrand, keep reading! 🙂
Our journey began with a brand discovery worksheet that took me on an eye-opening exploration. I had to answer a bunch of questions about what I liked and didn’t like about my current business, what clients I wanted to serve in the future, and big-picture questions about my goals and dreams.
Once I answered the questions on the worksheet, then I went on Pinterest and pinned a bunch of images that I felt like represented my new brand. From there, Kelsey picked the top 9 she felt represented my vision for the rebrand and created a Mood Board that would lay the inspirational foundation for the rest of the rebranding process.
The design goals: Minimal, classic, light, upscale, with subtle beach vibes.
My design inspiration stemmed from the beaches of the Caribbean and my love for warm destinations, Disney, and cruising. I really feel like Kelsey (the designer of Launch Your Daydream) really nailed it when she created my brand assets. I love the gradient effect in my logo and how it mimics the colors of the ocean. The wave in the logo behind Chaviano Creative also totally symbolizes this idea of a warm ocean wave.
The website: Britt from Launch Your Daydream SLAYED the website design for www.chavianocreative.com. Using my brand discovery worksheet and brand assets, Britt took all of the ideas I had scrambled up in my head for the new website and turned them into reality!! I’ve had the same website design for over 8 years and it was so tired, boring, and 2-dimensional. The goal of the new website was to create an AMAZING interactive experience for the client as soon as they landed on the homepage. I wanted something that would leave my clients feeling engaged with my content. Subtle uses of the ocean wave are seen throughout the desktop version as well as some video content woven into the background, so I really encourage you if you’re on your phone to go jump on a computer and check out the desktop version!! However, having a fully-loaded mobile site is something I’ve desperately needed and I’m so happy with the way that turned out, too!! There are sooo many interactive components to the website and I just couldn’t have designed any of this without the help of Launch Your Daydream’s creativity and expertise.
Big moves for expanding my business: Two big decisions I knew I wanted to make during this process was; 1. Offering destination weddings in FL, the Caribbean, and Mexico. And 2. Integrating wedding video back into my list of services offered to clients. The gals at Launch Your Daydream effortlessly weaved my business expansion goals into my new website through the design and SEO.
The key takeaway from the entire process: Going through this journey of rebranding was truly eye-opening. I started out the process offering all types of photography experiences (wedding, families, seniors, etc), and decided pretty early on that my true happiness is serving couples through an amazing wedding experience! So we made the very big decision early on in the rebranding process to niche everything down on the website to just serving wedding clients. I believe this will be life-changing for my business and I’ve already noticed a huge difference in the way I present myself to others. “I’m a wedding photographer” just feels so much more appropriate to say out loud now!
Confidence in my brand today, and for many years to come!
Since I began the rebranding process in early November, I’ve noticed a huge shift in the way I share on social media and how I capture photos at weddings and engagement sessions. I feel like my rebranding has shown me exactly the type of client I’m trying to serve through the type of interactions we have online and off-line, and the style of photography I deliver.
I cannot wait to see where Chaviano Creative goes from here. I’m ready. Let the journey continue…
GIVEAWAY TIME!
To celebrate the launch of the new website, I’m hosting a giveaway!! Enter to win an engagement or anniversary session with me!!
See my latest Facebook or Instagram post to learn how to enter the giveaway! Winners will be announced this Friday through Facebook stories and Instastories!
